History and Growth of ATSR Trailer Sales and Rentals
Founded in 1998, Amarillo Thermo King, Inc. began selling and renting trailers to local customers in Amarillo, Texas. In 2001, we rebranded to Amarillo Trailer Sales and Rentals, Inc. Our expansion continued with the opening of our Lubbock location in 2009 and our Odessa location in 2012. This growth prompted a broader name, leading to the name, Area Trailer Sales and Rentals or simply ATSR.
About ATSR
Built Around the Work You Haul
ATSR helps fleets, owner operators, contractors, agricultural businesses, and industrial customers find trailers for sale, flexible rental options, and knowledgeable support for demanding applications.
The current name of a trailer business built through decades of growth.
Our Name
What Does ATSR Mean?
ATSR is the name we use today. The initials originated from the company’s former name, Area Trailer Sales and Rentals. As the business expanded beyond one city and one market, ATSR became the recognizable name connecting our history, locations, trailer inventory, rental fleet, and customer support.
We now operate strictly as ATSR. The former name is referenced here only to connect our established history with the current ATSR brand and help longtime customers find us.
Our History
From One Trailer to a Regional Resource
ATSR grew by listening to customers, adding the equipment they needed, and expanding into markets where dependable trailer support mattered.
The Rental Story Begins
The rental operation traces its roots to a single storage trailer, the starting point of a fleet that would eventually grow beyond 500 trailers.
Trailer Sales and Rentals Grow
Amarillo Thermo King, Inc. began selling and renting trailers to customers in Amarillo, Texas.
A Dedicated Trailer Company
The business adopted the Amarillo Trailer Sales and Rentals name as its trailer operation continued to develop.
Lubbock Opens
A Lubbock location extended trailer sales and rental support across the South Plains and surrounding markets.
Odessa Opens
ATSR expanded into Odessa to support customers across the Permian Basin, West Texas, and Southeast New Mexico.
ATSR Moves Forward
With locations serving Amarillo, Lubbock, Odessa, and Spokane, ATSR supports trailer customers across the Southwest and Inland Northwest.
More Than Inventory
Support Through the Trailer Life Cycle
The right trailer decision starts with the load, route, timeline, operating conditions, and whether buying or renting makes the most sense. ATSR helps customers compare those factors before choosing a unit.
- New and used semi-trailers for sale
- Short term and long term trailer rental options
- Financing support for qualified trailer purchases
- Parts, maintenance, and repair capabilities by location
- Application guidance from an experienced trailer team
Trailer Types
Trailers for the Way Your Business Works
ATSR sells and rents a broad range of semi-trailers. Available units, brands, specifications, and rental options vary by location and timing.
Freight and Temperature Control
Dry vans for protected general freight, plus refrigerated trailers for temperature sensitive products and cold chain work.
Open Deck
Flatbeds and drop decks for steel, pipe, lumber, building materials, machinery, tall freight, and loads requiring side access.
Heavy Haul
RGNs, detach trailers, lowboys, equipment lowboys, tilt trailers, traveling axles, boosters, and related heavy haul equipment.
Dump and Aggregate
Belly dumps, end dumps, side dumps, and half round trailers for aggregate, construction material, and bulk hauling applications.
Agriculture and Bulk
Grain hoppers, walking floors, live floors, pneumatic trailers, sand hoppers, and other equipment for agricultural and bulk products.
Oilfield and Specialty
Tank trailers, frac tanks, sand chassis, specialized flatbeds, lowboys, and application specific equipment for demanding work.
Not every trailer type is available at every ATSR location. Contact the team with your location, load, timeline, preferred specifications, and buy or rent preference so we can help identify current options.
Equipment Options
Manufacturers and Markets We Support
ATSR works with established trailer manufacturers and maintains a changing used inventory with multiple makes and models. Brand availability depends on location, manufacturer territory, trailer type, specifications, and timing.
Our Locations
Local Teams, Broader Reach
Start with the ATSR location closest to your business, jobsite, route, or equipment destination.
Amarillo, TX
Serving the Texas Panhandle, West Texas, Eastern New Mexico, and the Oklahoma Panhandle.
View AmarilloLubbock, TX
Serving the South Plains, West Texas, and surrounding agricultural, construction, and freight markets.
View LubbockOdessa, TX
Serving the Permian Basin, West Texas, and Southeast New Mexico with trailer options for demanding work.
View OdessaSpokane, WA
Serving Eastern Washington, North Idaho, and the Inland Northwest.
View SpokaneATSR FAQ
About ATSR
Answers to common questions about our name, history, and trailer support.
What does ATSR mean?
ATSR is the company’s current name. The initials originated from the former name Area Trailer Sales and Rentals. The business now operates strictly as ATSR, while the former name remains part of its history.
When did ATSR begin?
ATSR’s rental roots trace to one storage trailer in 1988. Amarillo Thermo King, Inc. began selling and renting trailers in 1998, and the dedicated trailer business continued expanding from there.
Does ATSR sell and rent semi-trailers?
Yes. ATSR offers new and used semi-trailers for sale and maintains a large rental fleet. Availability varies by location, trailer type, specifications, brand, and timing.
What types of trailers does ATSR provide?
Customers can ask about dry vans, reefers, flatbeds, drop decks, RGNs, detach trailers, lowboys, equipment lowboys, belly dumps, end dumps, side dumps, grain hoppers, walking floors, live floors, sand hoppers, tank trailers, frac tanks, sand chassis, and other specialized semi-trailer options.
Where does ATSR have locations?
ATSR has location pages for Amarillo, Texas, Lubbock, Texas, Odessa, Texas, and Spokane, Washington. Contact the closest team for current sales, rental, and equipment availability.
Tell ATSR What You Need to Haul
Share your location, load, route, timeline, preferred trailer type, and whether you want to buy or rent. Our team can help you take the next step.